Online Advertising

The American Pregnancy Association provides a number of opportunities for your brand to reach women concerned with pregnancy issues. Over 130,000 women worldwide visit our site each day. In addition, our Pregnancy week-by-week email newsletter is delivered to tens of thousand expecting moms each week.

Visitor Profile

The majority of our visitors are women between the ages of 17 and 45 who are trying to conceive or are already pregnant.

  • 99% Female
  • Age 17 to 45
  • 80% between ages 22 to 35

Advertising Opportunites

  • APA Website
  • Pregnancy Blog
  • Pregnancy Week-by-week email Newsletter
  • Discusion Forums

File Sizes:

  • Flash files must adhere to the same file size limits as shown above and may not exceed 18FPS (frames per second).
  • File size limits must include the image size and any associated script or code needed to deliver the ad (e.g. a 15K ad with associated code of 7K will be counted as 22K).

Ad material deadlines:

  • GIF/JPG/Flash: 2 business days prior to campaign start date
  • Rich Media: 5 business days prior to campaign start date