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Award-Winning Prenatal Oxylent® from Vitalah® Earns Albion® Gold Medallion® Status, Offering Women a Quality Solution for Daily Multivitamin Compliance

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Santa Cruz County, CA (January 17, 2012)—Vitalah is pleased to announce that Prenatal Oxylent has received the highly prestigious Albion Gold Medallion status, recognizing the product for excellence in mineral formulation. Since 1956, Albion has been the worldwide leader in fully reacted mineral amino acid chelates, and is the only chelated mineral manufacturer to have its products patented, third-party validated, and clinically proven to be better absorbed than common mineral salts.

Reflecting its commitment to superior quality and science-backed ingredients, Vitalah has chosen to use Ferrochel® as its source of iron in Prenatal Oxylent. Manufactured exclusively by Albion Minerals, Ferrochel or ferrous bis-glycinate chelate is a safe, gentle, effective iron supplement that offers key advantages over typical iron salts. Backed by scientific research, Ferrochel has been shown to be safer than iron sulfate as well as the typical inorganic iron found in foods and dietary supplements. Research has also found that a significant number of study participants reported fewer instances of gastrointestinal (GI) upset with Ferrochel than with ferrous sulfate, which is typically associated with gastric side effects. Ferrochel is Kosher certified and vegetarian friendly.

Winner of a 2011 Honorable Mention from Better Nutrition magazine, Prenatal Oxylent uses the unique effervescent delivery system, which offers exceptional absorption of vital nutrients. Naturally sweetened with stevia, Prenatal Oxylent powder can be added to 6 ounces of water for a great-tasting, nutritious, hydrating drink in its new and improved flavor: Sparkling Cranberry Raspberry. The product is guaranteed to be gluten, dairy, and caffeine free, and contains no sugar or artificial flavors or colors. Prenatal Oxylent now contains natural-form vitamin E, or d-alpha tocopherol acetate. Each box is third-party tested for purity and potency.

Prenatal Oxylent is the official prenatal multivitamin of the American Pregnancy Association, the leading nonprofit in the United States that is committed to promoting reproductive and pregnancy wellness through education, research, advocacy, and community awareness. www.americanpregnancy.org.

Vitalah was founded by Lisa Lent as an “invitation to health” born from her passion to create a healthy travel experience. Her brand, Oxylent, is a unique blend of high-quality multivitamins and essential nutrients that create a synergistic environment, enabling the body to function at peak levels. Oxylent is available at health food stores nationwide and online. When you purchase Oxylent, you help support Vitamin Angels®—a global organization that provides under-nourished children with nutritional supplements. Visit www.oxylent.com, or call 877.OXYLENT (877.699.5368). Like us on Facebook at www.facebook.com/oxylent.

Last Updated: 01/2012