I feel like going 'YAY!' but that'd probably offend (too late, huh?).
I like that term, "unchurched". It has an old world feel to it.Hout and Fischer are authors of the General Social Survey study that in 2002 first identified a rise in the number of "unchurched." They are careful to distinguish the survey category of "no religion," which means individuals who are not part of an organized religion, from "atheists," who do not believe in God and made up just 3 percent of those interviewed last year.
I do have to wonder where they got their subjects from, and if it was a representative sample of all of the U.S. I'm guessing so because of the finding that "residents of the Midwestern and Southern states were least likely to claim "no religion" compared to respondents in the Western, Mountain and Northeastern states. But Midwesterners and Southerners are catching up..." Would love to get my hands on the raw data.